In today’s technical day and age, video has become the strongest business marketing tool out there. Adding a product video to your landing page can increase conversions by 80%. Having a video for your customers to watch, not only provides branding for your company, but also gives the viewer a chance to earn your trust as a company and can lead to a direct sale. 57% of consumers say that videos give them the confidence to make purchases online and studies show that 74% of users who watched an explainer video, bought the product.
Videos will also increase the time a user spends on your site, therefore it tells search engines that your site is more trust-worthy and ranks it higher. Embedding a video on your site makes it 53% times more likely to populate in a search engine. Videos appeal most to mobile users and because smartphones have become much more common, mobile video views grew a whopping 233% in just one year!
What is your company waiting for? The web’s most powerful marketing tool is right in front of you and we are going to get you the results you have been waiting to see all along!